Smartphone with a nature touch: ADzero

well this is the industrial design post again. i have came across this company which is based in uk had came up with something really sleek. simplistic, stylish, natural well what can i say more.  a smartphone with bamboo casing. The name? ADzero. i think its launch if not it will be very soon. and this will be sold in UK. i donno whether it will reach everywhere else. lets have a look.

so what do u guys think? i think its really cool and i wouldnt mind to have one myself. well now heres the question again? how durable is this? and how does the OS works.